How to Use Local Schema Markup for Better Visibility

In the competitive landscape of 2025, local businesses must do more than list their name and phone number online. They need structured data—specifically, local schema markup—to ensure their business is correctly understood by search engines and displayed prominently in local search results.

This guide explores what local schema markup is, why it matters, and how to implement it effectively. We’ll also highlight how Rank Locally UK offers industry-leading SEO Services, Web Development, Digital Marketing, and Online Reputation Management (ORM) to support your structured data strategy.

What is Local Schema Markup?

Schema markup is a type of structured data that uses a standardized format (like JSON-LD) to help search engines better understand your web content. Local schema markup specifically provides information about a local business’s name, address, phone number (NAP), opening hours, services, reviews, and more.

It’s embedded in your website’s code and read by search engines like Google to enhance your local search visibility—often leading to rich results like maps, star ratings, and service highlights.

Why Is Local Schema Important in 2025?

1. Helps Google Understand Your Business

It sends strong signals about your business type, location, and offerings.

2. Increases Click-Through Rates (CTR)

Rich results with star ratings, service details, and maps grab attention in search engine results pages (SERPs).

3. Improves Local SEO Rankings

When combined with other local SEO best practices, schema boosts your presence in Google's local pack.

4. Enhances Voice Search Visibility

With smart speakers and voice search on the rise, schema helps your business show up for voice-driven queries like “best web design company near me.”

Types of Schema Relevant to Local SEO

• LocalBusiness

• Organization

• Product/Service

• Review/Rating

• Event

• FAQPage

Each of these schemas can be tailored to represent what your business offers. A Website Development Company or SEO Expert can help you determine which ones are best for your site.

How to Implement Local Schema Markup

1. Use JSON-LD Format

Google recommends JSON-LD as the preferred format. It’s easy to integrate and doesn’t interfere with visible HTML.

2. Include Key Attributes

• Business name, address, and phone

• Hours of operation

• Geo-coordinates

• Accepted payment types

• Services offered

3. Test with Google’s Rich Results Tool

Once implemented, use Google’s testing tool to check for errors or missing fields.

4. Keep Information Updated

Ensure your schema data matches your Google Business Profile and other listings.

Tips for Better Results with Schema

• Include reviews using aggregateRating schema

• Mark up location-specific service pages

• Use the FAQPage schema for local landing pages

• Highlight local events with Event schema

• Include links to your social media profiles

A digital marketing company can help ensure your schema aligns with your broader strategy.

Tools to Help You Implement Local Schema

• Google’s Structured Data Markup Helper

• Schema.org Generator Tools

• Rank Math SEO Plugin (for WordPress)

• Technical support from a Web Development Agency

Common Mistakes to Avoid

• Duplicate or conflicting schema data

• Failing to update business hours or services

• Adding schema to irrelevant pages

• Using outdated formats like microdata

Rank Locally UK: Your Local SEO Partner

Rank Locally UK provides complete digital optimization services that include:

• SEO Services and Best SEO Expert strategies

• Web Design Company specializing in responsive local landing pages

• Digital Marketing Services for hyperlocal ad targeting

• Online Reputation Services to improve your brand’s public image

Let the Top SEO Company help your business become discoverable where it matters most.

15 FAQs About Local Schema Markup in 2025

1. What is local schema markup?
   It’s structured code that helps search engines understand your local business information.

2. Why is schema important for SEO?
   It enhances visibility in search results, especially for local queries.

3. Is schema required to rank locally?
   It’s not required, but it significantly improves your chances.

4. Where do I put schema code?
   Inside the or of your HTML, usually in JSON-LD format.

5. Can schema show reviews?
   Yes, using review and aggregateRating properties.

6. Do I need a developer to add schema?
   Not always. Tools and plugins simplify it, but a Web Development Company can assist.

7. How often should I update schema data?
   Whenever your business details change—like hours, services, or location.

8. Does schema help with voice search?
   Yes, especially for “near me” queries.

9. Can schema improve click-through rates?
   Absolutely. Rich results stand out and attract clicks.

10. Which schema types should I use?
    Start with LocalBusiness, then add Review, FAQPage, and Event schemas if applicable.

11. How do I test my schema?
    Use Google’s Rich Results Test or Schema Validator.

12. Can schema help ecommerce sites?
    Yes, product and review schema boost visibility.

13. What’s the best format for schema?
    JSON-LD is the preferred format by Google.

14. Does Rank Locally UK offer schema services?
    Yes, we include schema implementation as part of our SEO Services.

15. How does Rank Locally UK differ from others?
    We specialize in SMBs, focusing on local and hyperlocal optimization with full-service support.

Local schema markup is one of the most impactful, yet underused tools in local SEO. In 2025, it’s essential for small businesses wanting to dominate “near me” and city-based searches.

With Rank Locally UK by your side, you can implement schema the right way, enhance your digital presence, and ensure your customers find you faster and easier.

Get started today with schema strategies that work—partner with the best local SEO company and future-proof your visibility!