How To Write A Successful Press Release That Will Get You Interviews With The Media

5 months ago 151


If you're looking for a way to get your new product or service in front of the people who matter, then a press release is the perfect vehicle. It's like an email except it can be sent to thousands of journalists across the country and around the world.

A press release format will help you tell your story in an engaging way that gets people talking about what you have to offer—and maybe even inspire them to invest in it!

1. What Is A Press Release?

A press release is a brief statement about a newsworthy event. They are used to announce something new, or to announce an important change. Press releases are typically used by companies, businesses and organizations to announce new products or services, or company changes.

A well-written press release template will highlight what you have done in the past that has made you unique and different from others in your field of expertise; it should also demonstrate why this experience qualifies you as someone who can help solve other people’s problems with your products/services (this process is called “positioning”).

2. Where Do You Send Your Press Release?

When you're sending out a press release, there are some important things to keep in mind. If you're not sure where to send it, check out the website of your local newspaper or radio station. If that doesn't work and you can't find any information about how they receive press releases, consider using a press release distribution service like PR Newswire or Lightning Source.

Once you have determined where to send your press release (and if possible), be sure to include as much relevant information as possible! The more detail that's included in each section, the better chance of getting coverage from those outlets. For example:

  • Include contact information so people at those publications know who they can reach out directly with questions or comments; this will also help them track down subsequent stories on related topics if they decide not just now but later down the line after reading other pieces written by other reporters who weren't able

to wait long enough before contacting everyone else involved."

3. What Format Does It Have To Be In?

You should also make sure to send your press release in .doc or .docx format. This allows journalists to easily read through it and send a response back.

The next thing you'll need is a font, like Times New Roman, which is a clean and simple serif typeface that's easy on the eyes. If possible, use double spacing between each line of text so that it looks nice when printed out by journalists. In addition, make sure your news release example has 12 point font size; this makes reading easier for people who are visually impaired or using mobile devices such as tablets or smartphones where smaller fonts may be more readable than larger ones because they're more compacted into smaller spaces (which means less wasted space). Also keep margins at 1 inch all around except where necessary—such as headers with company names etcetera."

4. What Should I Put In The Heading Of My Press Release?

The heading of your media release template should be simple and to the point. There is no need to make it complicated, because that will only confuse people who are reading your release. Make sure that all information in the heading is correct and accurate before sending it out into the world! The date, company name and person writing this article are all required information for a successful PR campaign. You can also include any other relevant details about yourself or what you do as well as some keywords related to those topics so that search engines will find them easier when someone searches using those exact phrases later on down their path through Google's search bar (which means if someone does end up clicking one of these results then hopefully they'll find something useful).

5. What Should I Put In The Body Of My Press Release?

The body of your press release should be about the same length as the headline. It should include information that helps give context to what you are saying in your press release, and why it matters.

The body of your PR release should be about 4-5 paragraphs, including:

  • A one-sentence summary of what you're writing about (the "hook")

  • A description of who this applies to (the "audience")

  • Your value proposition or unique selling point(s)

6. How Long Should My Press Release Be?

Your press release should be no more than 3-5 paragraphs. A paragraph is a single sentence that continues for several lines, and you can use quotation marks if you want to quote other people's words in your press release.

You should avoid using too many statistics or adjectives and adverbs. These words can make your writing seem less professional, so use them sparingly if possible!

7. How Many Paragraphs Should I Write For My Press Release?

When writing your press release, you should try to keep it between one and three paragraphs. The first paragraph is the most important because it sets the tone for what's to come in the rest of your article. It also includes any key points from your sample press release template that might get lost in a long list of text or facts.

The last paragraph should be short, but still relevant and informative about why people should read this piece of information (i.e., "this article will teach you how"). This is where you'll include any links back out to other resources related to what was discussed earlier—this way readers can continue their research on their own time if they want!

The middle section consists entirely of quotes from experts who have been quoted before (or even themselves). These quotes help drive home key points while providing insight into how others feel about certain topics; therefore they're often seen as more trustworthy than anecdotal evidence alone would provide."

8. What Is The Best Way To Start And End My Press Release?

You can use a call to action in your press release at the end. The best way to do this is by using an attention getting phrase such as “Call Us Today!” or “For More Info, Click Here.”

A good example of an effective call-to-action would be:

"The best way to start and end your press release? Use these tips from [your name]!"

9. What Kind Of Language Should I Use In My Press Release?

You should also use simple language. Avoid jargon, contractions and abbreviations—and don't use first person (you). You should also avoid slang or cliches in your release. They can be fun to write, but they don't work as well when you're trying to get your message across in a professional way to journalists who receive hundreds of press releases per day. If you do decide to include any slang terms in your release, make sure they're easy enough for anyone reading it without having too much trouble understanding what you're trying to say!

10. Do I Need A Headshot With My Press Release?

You may be wondering if you need a headshot with your press release. The answer is yes, of course! A headshot is a great way to show off who you are and what makes you unique.

  • Use your own headshot: Have your picture taken by a professional photographer or take one yourself using an app on your phone (iPhoto or Picmonkey).

  • Use a white background: If possible, have the photographer shoot against a white wall so that it looks more professional when printed out in color later on. It's also less expensive than having pictures taken against black or other colored backgrounds because they'll need less lighting equipment than if they were shot indoors like this one below which was shot outdoors during summer months when there wasn't much sunlight available outside anyway...

11. How Old Should I Be In My Headshot For A Press Release?

If you're considering a press release example for event, you can be as young or old as you want. However, we'd recommend that anyone who isn't still in high school has at least graduated from high school. This is because most media outlets will only consider news stories about celebrities and/or public figures who are still under the age of 18—and even then, they may only do so if there's not another way to cover the story (such as having someone else write an article).

If possible, try to keep yourself under the age of 21 when submitting your press release(s). The younger people feel like they're more relatable and interesting than older ones do nowadays; this can help with getting interviews!

12. Should I Address My Press Release To Anyone Specifically?

If you are sending a press release to a specific person, address it to their name. You may also want to include their title or job title if known. For example, if the reporter is Jane Doe and her byline is "Reporter," then she should be addressed as "Ms. Doe."

If you are sending a press release directly to a publication (i.e., not an individual reporter), then address it either as "The Editor" or simply "Editor."

Now that you have all these tips, you are ready to write your own press release! Just remember--if you are writing it, send it!

Now that you have all these tips, you are ready to write your own press release! Just remember--if you are writing it, send it!

The purpose of a press release is to get coverage in the media. But how do you make sure that your PR campaign will be successful? The first step is preparation: know exactly what kind of content works best and how to present yourself as an expert so that others will want to interview or feature your company/product.


The most important thing is to remember that your press release example for new product should be targeted towards the media. It’s not enough just to write a good story because it could end up in the trash. That being said, if you know how to write a successful press release that will get you interviews with the media, then there’s no reason why this should be any different for you! The best way to start is by doing some research on what works best for other journalists when they are writing articles about something similar so that way when they get around yours they'll know they need more information from them before publishing anything new on their site or news outlet page (which could have millions of visitors each day). On top of this, make sure all your facts are correct as possible before submitting anything because there's nothing worse than having someone accuse them selves later down line because they didn't check specifically enough beforehand."

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